In the 1980s, milk cartons would often display photos of missing children to raise awareness and help in search efforts. Earlier this year, one of Italy’s largest soccer teams, AS Roma, used the power of social media in a similar way; every time they posted a picture of a new player joining the team, they also included a photo of a missing child. Now, three businesses in North Dakota have joined forces and are adopting this strategy to help find forever homes for foster canines.
“The harder-to-adopt dogs, sometimes labeled as ‘Oneder dogs,’ have always had a special place in my heart,” said Jerad.
These pooches are particularly difficult to adopt because they can’t live with any other animals. Most foster parents already have a house full of hounds, and getting dogs like these out of the rescue can prove a difficult task.
“At my job at Northern Plains Label we produce labels for breweries. I had a light bulb idea to feature the dogs on beer cans.”
It Takes a Brewery
Jerad knew he needed to bring a whole team together to find these furry friends a home.
“I approached my boss about donating beer can labels to a brewery willing to feature our dogs. He loved the idea. I asked Fargo Brewing if they would be willing to do this for us, and they loved it too,” he explained.
Fargo Brewing was only too happy to help out, slapping cute pictures of six Oneder pups from the rescue onto a variety of its lagers.
“They have gone above and beyond, donating profits and hosting an event where the public can come and meet our Oneder dogs, as they don't get to attend events with the other dogs. The response from the community has already been amazing and heartwarming.”
To check out the adorable cans, bring your best friend to Fargo Brewing Ale House. You can sample the craft beers and show your support for the good folks who put a face to a noble cause.