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Its Beach

Its Beach is a dog-friendly beach in Santa Cruz, CA. Your favorite canine will love a romp on this lovely beach, where they're welcome to join you as long as they remain on-leash. Visit Website

Or call (831) 420-5270 for more information.


BringFido Guest Rating

Its Beach has received a rating of 4.4 out of 5 bones by 5 canine critics on BringFido.

  • Aline
    May. 28, 2022
    Great beach for dogs

    We visit this beach today, on a Memorial Day weekend. Maybe because of the holiday, there was about 50 dogs at some point, and my dog had an absolute blast. Dogs were off-leash the whole day. We brought some towels and picnic food, and stayed for about 2 hs. There were families with kids, teenagers reading and tanning, and dogs running around and having fun. What I liked most about this beach is that it is somewhat contained by the cliffs and the beach is not too big. I was able to keep an eye on my dog while relaxing.

  • Janay
    Nov. 8, 2020
    Great To Let The Dog Run

    dogs are allowed off leash up until 10 am and then after 4 pm. doesn’t have the biggest beach area when the tide is high

  • Ken
    More than a year ago
    Not an off-leash beach

    I see comments indicating that Its Beach is OK for off-leash dogs. It is not (the man article is correct, leashes required). Enforcement is spotty but tickets are issued. Mitchell's Cove beach (1/4 mile north at Woodrow Ave is OK off-leash after 4:00PM and before 10:00AM.

  • Bill Blockie
    More than a year ago
    Lived up to its billing!

    Made visit there today based on the on line reviews I have read. It was the first beach outing for our 4 1/2 puppy. People, dogs, weather, the entire vibe was great. We will be back!

  • Christy
    More than a year ago
    Fun in the Sun

    I brought my dog here while visiting family in the area. The off-leash beach is nice and people keep it clean (picking up after your pup is a must). The two times I went there were LOTS of dogs for my Australian Cattle dog to play with. It seems like a beach that locals and tourists both enjoy. There is a walking path on the cliffs above the beach down the beautiful coastline for longer, on-leash walks. The biggest down side I found with the beach was that there was no water bowls on the beach itself, however there are showers and water fountains near by. It was a great experience and I would certainly bring my dog there again.

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We dug up 6 pictures of dogs at Its Beach.

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Its Beach